What's More Important for Real Estate Investing: Equity or Cash Flow
Both, right?
Of course! We always love to purchase properties below market that will appreciate in value but also bring in some great cash flow in the meantime.
It doesn’t end there though. Sometimes there are decisions to be made, and that depends on your short and long term goals. When we discuss equity in this context, we are talking about under market value homes as well as properties expected to appreciate quickly with little more than routine maintenance.
As discussed in another article here, let’s break it down below.
When Cash Flow Matters More:
Cash Flow is a focus for investors who are truly relying on or desire to have “mailbox money.” For investors that want to pocket cash on a monthly basis. For small investment property owners, this could be for short-term planning, “I want some additional money in my pocket to supplement my day job!” or long-term planning, “I’m not worried about what this house will sell for in 3-5 years, I won’t be selling for the foreseeable future, I just want to make sure I’m making money each month!”
This is typically the focus of Institutional investors. For them, cash flow is the name of the game. They are constantly talking about gross yield (annual rent divided by the price of the properties) and what their “buy box” is (what range they’ll accept for the gross yield of a portfolio).
These firms need to hit a certain return for their investors. For example, a fund might estimate an 8% return for its investors or an insurance company may estimate it needs a 9% yield to cover their expected losses.
When Equity Matters More:
Equity, especially built-in or instant equity, can be a huge factor for most of our short term investors. A home that hits certain criteria can allow for money in and money out more quickly and possibly the ability to invest more or on a grander scale.
“The market is soaring right now, and this home is below market, let’s buy it cheap and sell it when the market tops!”
It’s not always a super short term play though, an investor could be willing to take a lower cash flow monthly if they anticipate to sell during another peak.
“I need some cash flow now to help, but I really want to max out my equity and sell the property when I retire in 10-12 years.”
While in the Phoenix Metro area, there are still a myriad of opportunities for a property that has built in equity and cash flow there are other markets where cash flow just isn’t possible, but equity can still be found if you can buy below market; I.E. in the Bay Area, Austin, or NYC.
Bottom Line
E&G Real Estate is here to help you understand the differences between Equity and Cash Flow and we want to make sure your decisions are setting you up for success for your future goals! Call us today and one of our Real Estate Investment Advisors will walk you through it all!





